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Responsive web design

For every client, it is becoming increasingly important to be able to reach customers via their mobiles, tablets and other devices.

It is also clear that users are much more likely to engage in your site if the layout and resolution is optimised for their device. By putting the user at the centre of the design your marketing activity stops being multi-channel and becomes omni-channel. With more than 53.7% of EU5 residents now owning a smartphone or tablet this is an audience that cannot be ignored.* The future will ultimately see new products on the market and so the best solution is to build a site that can respond to the changing shapes and sizes of these devices.

Responsive Design can be achieved in a number of ways however the priniciple is to understand the core neeeds of customers using each device and arranging the elements in order to make the experience of viewing the site both pleasurable and appropriate. By starting with the desktop version it is then possible to move elements away from the viewer as the resolution reduces. New developements in device recognistion allow the site to reduce the data size of the site depending upon the device, therby reducing download times and data use.

Mobile first design works in the opposite way, mobile design first and then scaling up to tablet and desktop, this works well for product based sites however is limited in terms of features and creative innovation.

We look at your needs and then fit the solution to it rather than choosing the newest tool and trying to fit a job around it, so if you need to reach a responsive audience then this should be the right fit for you.

We have a number of projects in development at present so lookout for our more case studies soon but to keep you going:

Responsive sites are bespoke developments as they can be developed in a number of different ways and continue to use CMS developments to maximise content delivery.

*Ofcom Communications Market Report Sept 2012