Multi-Channel site for national chain of Galleries
The Whistlefish Galleries was born with the support of a Prices Trust loan back in 1996 in Cornwall. Lynda Thompson started producing her own cards and prints, selling them at local art fairs in Redruth and has maintained her hands on connection to the business ever since. They manufacture and design almost all of their products themselves and have a loyal customer base that regularly travel to the region. Since these humble beginnings, the team has been growing and sales are achieved via 11 retail outlets across the South West of England and an ecommerce website built in 2009. The challenge was to not only update the site but to integrate a new EPOS system as well as responding to the changing needs of customers who regularly shopping via their mobile and tablet devices.
The site is built on GibeCommerce with an Umbraco CMS and provides sophisticated administration tools so Whistlefish staff can manage products, stock, orders, customer details and site content easily and conveniently. A number of bespoke elements have been developed in order to better fulfil the requirements of customers both at home and abroad. These include shipping options which allow the team to automate controls on various rates for different product categories. We also fine-tuned the faceted search to help customers quickly find what they were looking for so as the catalogue grows it will still be easy to choose the product desired.
In the last month since re-launch, conversion rates have already increased 2.68% with traffic to the site growing 11.3%. Average order values have also increased 9.8% which has helped grow turnover in the month of November, year on year, by 250%! Planned development for 2014 will be to consolidate the offering and a bespoke development for an online tool allowing consumers to customise their prints with various frames and finishes.
Here is a breakdown of the skills we used;
- Digital Strategy
- User experience design
- Branding and creative
- GibeCommerce platform
- Integration with EPOS