• Armit Wines
  • Really Wild Clothing
  • The Oxford Ski Company
  • Quba & Co.
  • The Luxury Chalet Collection
  • Pashley Collection
  • OS Private Travel
  • Tap Warehouse
  • Chatham Marine
  • Rainbow Club
  • Floris London
  • Whistlefish Galleries
  • Armit Wines
  • Really Wild Clothing
  • The Oxford Ski Company
  • Quba & Co.
  • The Luxury Chalet Collection
  • Pashley Collection
  • OS Private Travel
  • Tap Warehouse
  • Chatham Marine
  • Rainbow Club
  • Floris London
  • Whistlefish Galleries

Pashley Collection

Bespoke site to match England's longest established bicycling manufacturer

Pashley are a cherished British bicycle company who are best known for their traditional and elegant bicycle designs. The addition of their accessories has heightened the desirability for these much loved bicycles and created an opportunity to extend their online presence with an ecommerce site. Gibe and Pashley agreed that the main objectives would be to boost revenue and ecommerce success as well as to create an exciting and engaging web presence that will highlight the growing Pashley brand.

As an accessories site, it was important that the design aligned with the existing site resulting in a sleek, traditional and distinctively British appearance. On the homepage the images within the rotating hero slideshow are linked to a specific product supported by Javascript zoom technology allowing the user to further browse the bag or jacket being viewed. Gibe implemented a bespoke ecommerce platform utilising the product zoom feature and category tabs detailing extensive information about the product's fabric. The aim was to create an engaging user experience and encourage sales by allowing users to explore the products in more detail.The easy to use content management system ensured that site administrators were able to regularly update product information.

The easy to use content management system ensured that customers were able to regularly update product information providing more relevant content for users to explore.

Here is a breakdown of the skills we used:

  • Umbraco
  • Gibe Commerce