This weekend, our Friday party song of choice is Party Rock Anthem by LMFAO. But what else is the Gibe team up to this, very wet and rainy, weekend?
I can hear 99 out of 100 marketers saying either "nowhere" or "What?! Audio hasn't really made any impact on digital marketing except when connected to video". Yet music and audio is all around us and is part of every conversation we have. With so much interest and targeted effort on written communication in the form of social media, content marketing, PR, web etc., we seem to have forgotten one of our main senses.