Despite all the hints, statements and actions from Google over the past few years, there are still many retailers that visibly place a great emphasis on keyword use in their websites and SEO practices. From keyword stuffing and awkwardly-written copy to turgid page titles and unnatural link anchors, it seems a large section of the market can’t seem to get the message.
At the start of this year, Google announced the biggest update to AdWords since its creation. The introduction of “Enhanced” campaigns has split the industry into sceptics and strong enthusiasts. But what exactly has changed? And how beneficial is it for AdWords professionals actually…?
So, to begin, I shall introduce myself. My name is Greg, I'm only 17 and am still in education.
The reason I am here is because I'm interested in what Gibe does.