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E-commerce website briefing checklist

Posted by John Williams

Further in my series of E-commerce basics blogs for marketing/e-commerce managers I am today looking at writing a comprehensive brief. I thought it would be useful to cover the main elements you need to consider and convey before briefing your internal team or new agency on a new e-commerce project.

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The perfect troubleshooting email from ASOS

Posted by Olivia

After not being able to access my account one afternoon, I panicked. I panicked so much I sent ASOS an email in a bid to rest the growing anxiety that was harbouring in my mind. Low level stock on a pair of trousers was not helping the situation. 

It was then when I received a response that I'd realised what I'd done... the email was great, but it was a polite email suggesting the issue is infact (most possibly) my fault. If, unfortunately, something goes wrong, as project manager I have to find out as much information as possible to help out the technical team because the stand alone sentence " this is broken. Fix it " just doesn't cut it anymore. The problem I had with ASOS - was that I couldn't access my account, despite resetting the password. I got locked out because I'd insistently tried the same password with different number combinations. Yep, I panicked okay? 

ASOS' online support extends to Twitter as well as email.

I won't bore you with the resolution (it was caching) but essentially here's the email I received from the lovely ASOS support people, I've also listed alongside the email why it's so lovely and just..nice.

ASOS Letter

Problem solved, access to account now in full working order...but trouser's now out of stock. Sadly, I have learnt my lesson...I'm sure I'm not alone in remembering good customer support and continue to be a happy ASOS shopper.

 

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SuperSkills Experiences appoint Gibe Digital for website redevelopment

Posted by John Williams

Gibe Digital, a Bristol based Digital Agency, are happy to announce that they have been appointed to redesign and redevelop the SuperSkills Experiences website. The new site will promote and communicate SuperSkills core proposition of "Legendary Shared Experiences" and the variety of activities and events they offer.

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Chatham Marine goes live

Posted by Pete Williams

Chatham Marine has over the last twenty years grown into one of Britain’s key marine clothing and footwear brands. Chatham's very British style combines traditional craftsmanship with innovation, durable materials and attention to detail.

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OS Private Travel launches

Posted by Pete Williams

Over the past couple of months we’ve been working hard with our clients at The Oxford Ski Company on their new proposition for customers wishing to take luxury holidays in the summer months. OS Private Travel launched just before Christmas and has had a couple of minor updates since then.

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