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The importance of product photography for ecommerce websites

Posted by John Williams

In my new role at Gibe Digital I spend many hours visiting ecommerce sites, across multiple industry sectors, and I’m amazed that I continue to find so many ecommerce sites with poor or limited product photography. For example, a premium shoe retailer’s nicely-designed website featured a beautiful handmade leather boot, on sale for £150. When I reached the product page I was astounded to be presented with a single side shot of the product. What is the toe shape? What does the back of the heel look like? What do the laces look like from above? What kind of sole does the boot have? All these important questions went unanswered, with the likely result that possible sales were lost.

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Speed up your website front end

Posted by Karl Tynan

We are constantly on the move. That means we want our websites to be responsive and available wherever we are. But we also want fast websites that don't use all our mobile data allowance at the same time...

Here are some top tips for front end developers who want to speed up their websites.

Fast, speed website tips

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Ecommerce Innovation: A Customised Journey

Posted by John Williams

After reading the article; '10 neat innovations to make your ecommerce site more interesting’ on econsultancy the other day, I thought I’d share a case study I presented at the World Retail Expo in Paris in 2014.  The case study profiled the journey I undertook while working for a clothing retailer, Quba & Co, towards creating, with Gibe, an award-winning customisation tool for the company’s ecommerce site. The post follows the decision-making process involved in using technology to create a strong ROI, functional suitability and standout customer experience.

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