At the start of this year, Google announced the biggest update to AdWords since its creation. The introduction of “Enhanced” campaigns has split the industry into sceptics and strong enthusiasts. But what exactly has changed? And how beneficial is it for AdWords professionals actually…?
Calling all Glastonbury goers of 2013, there is a new app developed by EE which helps you pick and organise the bands you're going to be ticking off over the weekend.
Recently we welcomed our new Developer, Jake, to the Gibe Digital team. We went to the Cherry Duck Bistro in Bristol. Here is our review...
Gibe & Quba & Co. take the award for the Customise Your Own web app.
Above: Pete, John & Steve - smiles all round
Managing Director, Pete and Technical Director, Steve from Gibe attended with John Williams from Quba & Co to the black tie awards ceremony in London.
I'm in Copenhagen attending codegarden 2013 this week. For those that don't know, codegarden is the annual Umbraco conference where everyone who is anyone in the umbraco world meets up to discuss and share their experiences of the CMS. We've used Umbraco pretty extensively over the last few years and what we love about Umbraco is how simple it is for clients to get to grips with, as well as how much flexibility it allows with regards to layout and markup.
Marketers are continually juggling channels and activities sometimes in isolation from other communications, sometimes in completely different teams that have never even met!
As a business this really isn't a helpful way to spend the squeezed marketing budgets available today. The answer is an integrated marketing plan with a core message to promote via various channels.
For many businesses in the luxury and premium sector, reaching affluent shoppers is the holy grail as the opportunity to sell clothing, jewellery, cars, property, travel etc. to this demographic brings large rewards.