Despite all the hints, statements and actions from Google over the past few years, there are still many retailers that visibly place a great emphasis on keyword use in their websites and SEO practices. From keyword stuffing and awkwardly-written copy to turgid page titles and unnatural link anchors, it seems a large section of the market can’t seem to get the message.
Personalisation is one of those buzz words in digital marketing, usually requested by clients without a true understanding of what they mean. It started with email marketing professionals who realised that sending out the same message to everyone didn’t really work as we all added their messages to our spam box.
Over 140 people attended the inaugural Brand You Awards from Bristol Media earlier this month, and our Senior Front End Developer, Karl Tynan, was nominated for "Digital including Mobile and Web Design".
2013 has seen Gibe Digital recognised multiple times for our work and we can now announce a further 2 within the Retail Week Enterprise Awards!
There are so many different screen sizes for mobiles, tablets, laptops and desktops that it can difficult to keep track and really deliver a tailored experience to as many devices as possible.
There is a simple website that tells you everything you need to know... and more!