Tesco get it right!

Until recently I'd not done the weekly grocery shop online, somewhat lame given that I work in the digital industry and wrote my dissertation on the "technological advancements in the supermarket sector" some 10 years ago.

Until recently I'd not done the weekly grocery shop online, somewhat lame given that I work in the digital industry and wrote my dissertation on the "technological advancements in the supermarket sector" some 10 years ago.

So I thought that I'd give it a bash and since Tesco seems to be the biggest I thought it best to give them a go. Fortunately, I already had a username and password from the occasional flower order so no need to register.

On first review the online store takes a little getting used to, this is mainly because you need to think about what it is you’re ordering and what category it’s likely to be in. I also turned on the images feature to make it much easier to scan the products for what I was looking for. The search feature is a really useful tool while getting used to how Tesco categorise products.

After about 45 minutes I'd completed my order of the usual shopping trolley goodies. Picking the delivery slot was straight forward as was the checkout process. I then had a quick scan round the discount sites and found a £10 off voucher meaning that my £5.50 delivery charge was covered with a few quid to spare!

The delivery arrived bang on the time they had specified and there were no irritating product replacements. This whole experience from using the site to getting the order was surprisingly straight forward and once I had completed one I decided I would definitely repeat my shopping experience again. The sites usability is good and it's very easy to learn the taxonomy - it just works how you as a shopper would expect and once one order is completed it makes it much quicker to shop the second time round. They also started to text with accurate delivery times so you don’t need to be in for the whole 2 hour delivery window!

I think that the days of trawling round the supermarket with heavy trolley loads are numbered, it may take a while but this is definitely the future of grocery shopping! Especially if you struggle for transport, are short of time or just don’t like queuing at supermarket tills.

About the Author

Pete Williams, Pete is co-founder and MD of Gibe

Pete's focus is on strategy, creating great relationships and products for all his clients. He believes attention to detail makes the difference in all things digital.